Custom AI tools for the processes of mid-sized businesses
First I look at how work gets done in your company. Then I build the tool that handles the routine work there. For any industry and any department, including municipally owned companies.
24tools 20 of them in useFrom video meetings to knowledge bases: see all examples
AI handles the routine. You decide.
Twelve examples from everyday office work. In the analysis, we find out which of them pay off in your business.
Tap a process. The card shows what the AI takes over and where you decide.
Answering inquiries
Someone reads every email, pieces the answer together and types it.
It reads the email, drafts a reply from your company’s documents and names the source of each detail.
You check the draft, edit it if needed and send it.
Five projects from 2026, five uses for AI
Under each project, you’ll find what it can mean for your business. Click the front card to open the project page. The project pages and screens are in German.
Knowledge baseAn AI trainer with access to every dog’s file
Customers ask by messenger, email or chat, in the evening too. The AI answers from the dog school’s expertise and the dog’s file.
For your businessProject page (in German)An assistant answers the questions your team hears every day, using your company’s knowledge.
GEO: showing up in AI answersHerrnhut World Heritage Site in AI answers
With GEO (Generative Engine Optimization), a website is prepared so that AI assistants find it and represent it correctly. The demo shows this for the town, the World Heritage Site and the Herrnhut star manufactory.
For your businessProject page (in German)When someone asks an AI about your industry in your region, GEO raises the chance that it names you.
GEO for an entire regionOberlausitz: a region prepared for AI
To recommend a bike tour, an AI needs to know how bike paths, accommodations and inns connect. At the Tourismusverband Oberlausitz, the regional tourism association, the GEO assistant prepares the partners’ websites for this.
For your businessProject page (in German)The better the connections between partners or branches are described, the more likely an AI is to name your business.
Organizing knowledgeCourse map: three training programs on one page
70 course days, 31 projects, 90 articles and 77 tools, linked by topic and searchable.
For your businessProject page (in German)Manuals and project folders, linked: everyone in the company finds what has already been worked out.
Chat assistantAn assistant that answers questions about the website
Visitors ask in their own words instead of searching menus. It answers only from the site’s content, with consent, and conversations are deleted after six weeks.
For your businessProject page (in German)Your services and processes, explained around the clock, and you see what customers ask about.
AI tools for newsrooms, agencies and communications departments
Four services that combine classic media work with an AI tool.
Employee communications as your own show
An AI newsroom suggests topics and drafts the host’s script. The show is shot in the self-op studio, with the script on the teleprompter.
One topic, a separate post for each platform
From one topic, the AI writes a post each for the blog, LinkedIn, Instagram and other channels. A person approves every post, and the system uses their corrections as a model for the next texts.
Ready for the tough questions
The AI reads your organization’s documents, reports and press coverage and compiles the questions journalists might ask, each with an answer you can back up. In on-camera training, you practice the answers.
Every podcast episode as text, too
The AI transcribes the episode and drafts a blog post and social media copy from it. It checks every expert statement against the knowledge the business has stored.
From day-to-day TV work: five tools in use
I know how television works from thirty years at a TV station, and that is where I built my first tools. After an analysis, each of them can be adapted for other industries.

AI editing suite
The AI reviews an hour of raw footage, writes a script and edits the piece through to the broadcast version. On autopilot or step by step, with your requests to the AI producer.


Show planning
The team plans the show together in the browser. The show clock recalculates the remaining time and the end time with every change, and the show assistant suggests cuts.


Self-op studio
One person hosts the entire show alone. When a host segment is finished, the next clip starts automatically. Guests join via a link.


Social media planner
The AI suggests topics and writes a separate text for each platform. You approve on your phone, and the post goes live at the scheduled time.

Wilma
An assistant on your phone that reads email, creates appointments and notes and fetches files. Anything that goes out, she sends only after you say yes.
The demo show from the self-op studio
37 minutes of MetroNews: hosting, segments from the AI editing suite and a guest joining remotely. The autopilot, a speech recognition system, did the switching: when a host segment ends, it starts the next clip. Nobody pressed a button. The show’s name is made up, and the show is in German.
When you press play, the video loads from YouTube (youtube-nocookie.com). Watch on YouTube
Toby, an assistant to try out
A replica of my own assistant, with made-up data. Toby reads calendar, email, notes and files, writes drafts and asks before anything goes out.
- Daily overview from calendar, to-dos and inbox
- Email drafts in your own voice, sent only after you say yes
- To-dos, appointments and notes on request
- Files from the office computer, shared in a protected folder
Demo with made-up people and data: Toby answers with prepared examples, no AI is connected. What you type never leaves your device.
Tools in use
They are in use in my consulting work, my newsroom, my dog school and at my first client. For your business, I build a new tool or adapt one of these examples to your processes.


Treffpunkt: your own video meeting platform
Join via a link, with no account and no app. The AI translates live and writes the minutes at the end.
- Live captions in each participant’s language
- Minutes with decisions, tasks and open questions
- Anyone who joins late asks “What did I miss?” and gets a summary
- End-to-end encrypted, the key is contained only in the link
- Waiting room, breakout rooms, whiteboard and chat
- Digital office with a door sign: open, knock or closed
- Webinars with tickets and payment
- Invitations with a calendar file
Unlike a standard video meeting toolRuns under your own web address and in your own design. Every booked appointment gets a room automatically, the AI writes the minutes, and every feature can be adapted to your processes.
More about Treffpunkt

Werkraum: workshops with an AI co-facilitator
All participants write their ideas on the same canvas, from a computer, a phone or on site. The AI groups them and sums them up.
- Sorts ideas into groups and summarizes them
- Drafts the agenda and slides from goal, length and participants
- Answers participants’ questions and reads the answer aloud
- Turns a photo of a flip chart into digital notes
- Writes the minutes at the end
- Infinite canvas for everyone at once
- Polls, word cloud and quiz from the phone via QR code
- Timer, voting and group work
- Guided note-taking for on-site workshops, as a PDF
- Import presentations
- Export as PDF, spreadsheet and minutes
Unlike off-the-shelf softwareOne room for everything that otherwise takes four or five programs, each with its own login. Afterwards, the results are in one place, and the name and design can be set to match your organization.
More about Werkraum24 examples, 20 of them in use
- Comms & mediaIn use
AI newsroom
Suggests topics and writes a separate post for each channel.
- Topic suggestions from current news
- A separate text for each platform
- Uses your corrections as a model
Unlike off-the-shelf softwareEach platform gets its own text following your house style rules, and nothing is published without approval.
AI newsroom
Features- Calendar across all brands and channels
- Carousels, meaning posts to swipe through, in the brand design
- Record a post as a voice message, approve on your phone
- Analytics for reach and comments
- Comms & mediaIn use
Wilma
Personal assistant on your phone: you dictate a request, and she prepares it.
- Takes requests by voice
- Drafts in your own voice
- Acts only after your yes
Unlike off-the-shelf softwareWorks with your own inboxes, calendar and templates and passes requests on to other tools, such as the AI newsroom.
Wilma
Features- Emails from all inboxes, appointments and tasks
- Social media posts from a voice message, photo or video
- Letters and quotes from templates by dictation
- Opens programs on the Mac on request and finds files there
- Comms & mediaIn use
AI editing suite
Turns raw footage into the broadcast-ready piece, which the client approves in the browser.
- Autopilot or step in after each step
- Script in your house style, every sentence backed by the transcript or documents
- The AI producer carries out your requests
Unlike off-the-shelf softwareFrom review to the client’s approval in one application, instead of sending files back and forth between programs.
AI editing suite
Features- Broadcast-ready cut with lower thirds and subtitles
- Its own editor that learns from your changes
- Exchange with Final Cut Pro and other common editing programs
- Client approval in the browser, comments at the spot in the film
- Comms & mediaIn use
Self-op studio
A TV studio in which one person hosts the show alone. Switching is done by voice.
- Switches to the next clip by voice
- The teleprompter scrolls at the pace of the voice
- The show assistant suggests cuts to fit the airtime
Unlike off-the-shelf softwareSpeech recognition does the switching, so nobody has to press a key. Anyone who wants to can still use a key or foot pedal. That way, a small organization can broadcast its own TV without a studio crew.
Self-op studio
Features- Name captions at their place in the text
- Guests via link, the picture switches to whoever is speaking
- Live on your own website
- Rundown with show clock for the whole team
- Comms & mediaIn use
Tickerwerk
A live blog on your own website: the team reports from their phones, entry by entry.
- Transcription of voice recordings
Unlike off-the-shelf softwareThe reports appear on your own website and in your own design, where search engines find them.
Tickerwerk
Features- New entries appear without reloading
- “Key points” box and breaking news
- Write via app or messenger, even with a weak connection
- Team via invitation link, without access to the website’s admin area
- Comms & mediaIn use
Press work for associations
Turns submitted reports and photos into finished articles for the association’s website.
- Groups emails on the same topic
- Checks the details with a web search
- Drafts all texts down to the captions, at the required lengths
Unlike off-the-shelf softwareFills in the input form of the existing content management system, instead of a volunteer copying everything by hand.
Press work for associations
Features- Input by email, form or messenger
- List of open questions
- Approval on the phone
- One click fills in the input form, images included
- CollaborationIn use
Treffpunkt
A video meeting platform of your own that translates live and writes the minutes.
- Live captions in any language
- Minutes with tasks
- A summary for anyone who joins late
Unlike off-the-shelf softwareRuns under your own web address and brand. Every booked appointment gets a room automatically, and the AI writes the minutes.
Treffpunkt
Features- Join via link, without an account or app
- End-to-end encrypted, the key is contained only in the link
- Waiting room, breakout rooms, whiteboard and chat
- Webinars with tickets and payment
- CollaborationIn use
Werkraum
A digital workshop room with canvas, live polls and an AI co-facilitator.
- Sorts ideas into groups
- Drafts the agenda and slides from goal, length and participants
- Turns flip chart photos into digital notes
Unlike off-the-shelf softwareBrings together in one room what otherwise takes four or five programs, each with its own login.
Werkraum
Features- Infinite canvas for everyone at once
- Polls, word cloud and quiz from the phone via QR code
- Guided note-taking for on-site workshops, as a PDF
- Export as PDF, spreadsheet and minutes
- Office & adminIn use
Booking
Customers book their own appointments, and groups vote via a link.
Works without AI
Unlike off-the-shelf softwareBookings and polls are in the same calendar. Every appointment immediately gets a video room and then appears as a suggestion in time tracking.
Booking
Features- Booking on the website shows only open times and includes travel time
- Group poll: when the result is clear, the date is set
- Client appointments are fixed, internal ones can be moved
- Every online appointment gets a video room
- Office & adminIn use
Inbox assistant
Sorts all inboxes and drafts replies in your own voice.
- Sorts every email
- Draft replies that take the whole email thread into account
- A separate tone for each role
Unlike off-the-shelf softwareSuggests times from your real calendar and writes in the tone of each role, for example as managing director or as club board member. Nothing is sent before approval.
Inbox assistant
Features- Suggested times only from open slots
- Draft on your phone: send, change or discard
- Invoices filed automatically
- Tasks only when something really needs doing
- Office & adminIn use
PDF app
Fill in and sign PDF forms on your phone, without a login.
Works without AI
Unlike off-the-shelf softwareNo subscription and no login; the document stays on the device.
PDF app
Features- Fill in fields and sign with your finger
- Correct existing text right in the PDF
- Scanning with straightening and text recognition
- Arrange pages and reduce file size
- Knowledge & dataIn use
Voice notes
Say a few sentences, and about eight seconds later a structured note is in the archive.
- Structures what was said
- Files the note in the right area
- Creates new tasks
Unlike off-the-shelf softwareThe note goes into the archive you already use.
Voice notes
Features- Speak into your watch or via messenger
- The original recording is attached to the note
- All tasks in one list, including those from emails and conversations
- If structuring fails, the transcript still arrives
- Sales & customersIn use
Quote to invoice
From the first meeting through quote and time tracking to the invoice, in one chain.
- Logs working time from an informal sentence
- Suggests which company a receipt belongs to
- Writes the text for the proof of work
Unlike off-the-shelf softwareOne program for your whole workflow instead of four programs between which someone retypes data.
Quote to invoice
Features- Customers from appointment bookings, without retyping
- Quotes from the service catalog with a preview
- Invoice with proof of work and open items
- Export to your tax advisor
- Sales & customersIn use
Lead research
Finds potential new customers by industry and place and adds their contact details.
- An AI agent adds missing contact details from the business’s website
Unlike off-the-shelf softwareInstead of purchased lists of unknown origin, a table of its own for each job, with source and date of review.
Lead research
Features- Search by industry and place, including business directories
- The same search for several places, one after the other
- Duplicate entries are dropped
- A note on the form says which ways of contacting companies are permitted
- Knowledge & dataIn use
Newsboard
A finished news page from around 40 regional sources, four times a day.
- Assigns each item to a section and rates its news value
- The nine most important are at the top, each with one sentence on why
- Translates items in other languages, duplicates are dropped
Unlike off-the-shelf softwareA finished page for your own region. Nobody has to open each source individually.
Newsboard
Features- Readable on a computer and a phone
- Event tips that follow your thumbs up or down
- Every headline leads to the original
- An item becomes a topic for the newsroom with one click
- Knowledge & dataIn use
Dog school with AI
Customer area, administration and an AI trainer for customers’ questions.
- The AI trainer answers from the school’s expertise
- Training plan from the initial conversation
- An outline for every session in under two minutes
Unlike off-the-shelf softwareAnswers from the school’s own expertise and follows the dog school’s 20 principles in every answer.
Dog school with AI
Features- Customer area without a password, payment via link
- One conversation history across customer area, messenger and email
- Files, invoices and payment reminders
- Photo gallery: public only once owner and school agree
- InfrastructureIn use
Own cloud
All tools on a server of your own, with one login for everything.
Works without AI
Unlike off-the-shelf softwareA server of your own at a German provider instead of a dozen subscriptions. New tools can use the other tools’ data right away.
Own cloud
Features- File storage, office apps in the browser and chat
- One login for everything, with a passkey and no password
- Overview of all automations, restart faulty ones with a button
- A backup to external storage every night
- Comms & mediaDemo
Social Flow
An AI editorial planner under the client’s name and colors.
- AI colleagues in the chat that take on tasks
- Rates topic suggestions by relevance
- Derives rules from your corrections
Unlike off-the-shelf softwareAppears under the client’s brand. New features of the editorial planner it is based on come with every update.
Social Flow
Features- A separate text for each channel, with preview
- Editing suite with subtitles
- Client’s name, logo and colors interchangeable
- Demo company, reset with one click after each presentation
- Comms & mediaIn progress
Studiomikro
Voice recordings on a phone that sound like a studio microphone.
- Separates the voice from the background, right on the phone
Unlike off-the-shelf softwareA separate sound profile each for phone, watch and clip-on microphone, measured against the studio microphone.
Studiomikro
Features- Sound matched to a studio microphone
- Compare before and after at the same point
- Record voice-over texts section by section
- Recording goes straight to the editing suite
- Knowledge & dataIn use
GEO assistant
Checks how well AI assistants find and represent an offering, and shows which details are missing.
- Reads the website and separates facts from assumptions
- Rates it on seven questions, such as: how do you get there?
Unlike off-the-shelf softwareIn use at the Tourismusverband Oberlausitz, the regional tourism association, and built for the network of an entire region: shared identifiers in the websites’ code let AI assistants relate the partners to each other.
GEO assistant
Features- Quick check: just enter the website address
- Improvement plan with suggested wording
- Shows with every new check whether the score has improved
- Installation guide as a PDF, matched to your website system
- Knowledge & dataDemo
Event calendar
Adds everything announced on the web to a regional calendar.
- Reads date, place, price and ticket link from websites
Unlike off-the-shelf softwareA search engine of its own finds new sources for each place. The events it finds are added to the existing calendar.
Event calendar
Features- Filter by place, radius and category
- Export to any calendar and as a PDF
- Switch between the existing and the extended calendar
- If the server doesn’t respond, the last saved version appears
- Office & adminIn progress
Receipt capture
Fetches invoices from online portals that don’t send invoices by email and files them, sorted.
Works without AI
Unlike off-the-shelf softwareNever sees a password and keeps companies and private matters apart from the start.
Receipt capture
Features- Works in your logged-in browser, only on approved sites
- Detects duplicate receipts
- Monthly totals per company
- Scanned mail is added daily
- InfrastructureIn use
Transfer
Send and receive large files via link, with an expiry date.
Works without AI
Unlike off-the-shelf softwareRuns under your own web address. No third-party service gets to see the files.
Transfer
Features- Up to 200 GB per file
- Upload links for senders without an account
- Deletes itself after expiry
- Storage in a German data center
- InfrastructureIn use
Files
Manage files on web servers, in the browser and on the phone.
Works without AI
Unlike off-the-shelf softwareNothing to install. Wilma, the assistant, may only list folders, never read their contents.
Files
Features- Two windows side by side
- Copy from server to server, even while the phone is locked
- Editor, preview and ZIP download
- Passwords stored encrypted
Then we’ll build it.
First we look at it together: Which process takes time, what data already exists, who will work with it? Then I build the tool for it. It pulls data from the software you already use and can be extended when new tasks come up.

PAWCADEMY: a dog school with its own AI
pawcademy.eu (in German) · running since 2026, from the first click to the invoice
- AI trainerAnswers customers’ questions, in the evening too, taking the dog’s file into account.
- Knowledge baseAround 600 exercises and just over 4,000 sections of expert knowledge in a vector database, a database that finds texts by their meaning. Anyone who asks why their dog pulls on the leash also gets the exercises for walking on a loose leash.
- AdministrationCustomers, dogs, training plans, appointments and invoices in one place. Built with AI, for the processes of this dog school.
AI trainer, knowledge base and administration use the same data. The AI trainer answers from the dog school’s expertise rather than from a language model’s general knowledge, and sensitive questions go to the human trainer. More about the platform
How customers experience the dog school
- 1

Find and book
On the website, prospective customers answer a few questions to find the right starting option and book it directly. Payment is by link.
- 2

A personal area for every dog
A step-by-step training plan, an archive of all sessions, the tip of the day and appointments. The owner opens it with a personal link, without a password.
- 3

Questions around the clock
The AI trainer answers from the dog school’s expertise, taking the training plan and the dog’s file into account. If a question points to danger, the trainer is notified immediately.
- 4

Administration in the background
Customers, dogs, appointments, invoices and payment reminders are all in one administration system. The AI drafts the plan for a training session in under two minutes.
For your businessThe same works for any business with regular customers: a medical practice, a driving school, a contractor, a consultancy. Your customers book, ask and pay in one place, and you see everything in one file.
Video, Business TV, podcasts and training, with AI if you want it
Classic media craft, with my own studio and teleprompter.

How a tool is built: five stages from input to output
- InputInquiries, mail, data from your own systems
- ProcessingThe AI sorts, summarizes and writes drafts
- DecisionYou review, edit and approve
- LearningYour corrections become rules for the next drafts
- OutputThe result goes into your channels, documents and specialist software
I build every stage with your company’s data, processes and terminology. Each one can still be changed after launch.
How we work together
- AnalysisConversation, looking at processes, estimating the benefit
- ConceptWhat gets built, with effort and timeline
- PilotOne department uses it in daily work
- RolloutAcross the organization, with training and support
I carry out smaller projects myself, larger ones with partners I bring in.
Experience from television, teaching and AI training
- Managing director of a regional TV station, 2017-2024
- Business administration degree (Diplom), focus on change management, 2009
- 25 years of teaching and training: journalism, media training, crisis communication
- A dog school of my own, on a platform I built myself
Tell me what you have in mind.
Schedule a meeting